Last year, we created our first-ever Ideas Report — a deep dive into where, when and how we get our ideas. Turns out people get inspired by real-life experiences, so we hosted The Big Ideas Breakfast to share what we found. Well, we’ve done it again.
This time, we were curious about how ideas develop. How do you know if an idea is worth pursuing? Is money a key driver? What distracts you from your creative thoughts?
Now that we've crunched the numbers, our Editor-In-Chief, Holly Fraser will share the results in our hometown of Amsterdam.